Usage

About Digital Signage:

Digital Signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs.

Markets and applications for digital signs:

Content displayed on screens can range from simple text to full video with surround sound.

Users of Digital Signage networks, particularly in the retail industry, tend to regard their networks as television channels, displaying entertaining and useful content interspersed with adverts.

1. Information, examples include flight information in airports and wait-times for the next train.
2. Uplift Sales , Advertising related to the location to uplift sales, examples include in-store promotions in a retail establishment.
3. Advertising by third parties, digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers.
4. Enhanced customer experience, examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores.
   
5. Influencing customer behaviour, examples include post office Digital Signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time).
6. Brand building, examples include Niketown stores where Digital Signage in video form is used as a part of the store decor to build a story around the brand.
7. Campaign Information , Follow through campaign information to store manager - examples within chain establishment.
8. Environment enhancing, such as using Digital Signage to increase the customer experience with the building itself. Examples of this are where Digital Signage panels are used on the floor and react to how and when an individual moves over them.

Digital Signage can also be used in a corporate environment, for example by disseminating information throughout a company via screens in reception areas and canteens.

Want to know more?

Call us on 0845 303 2844 or contact us to arrange a demonstration.